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How can Google Shopping help my business?

Andrea Vargová Jan. 17, 2025

Google Shopping can be a highly effective tool to help you grow your business, especially if you have an online store or sell products online. How can Google Shopping help you?

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Increased visibility

Google Shopping allows you to list your products directly in Google search results, making it easier for customers to find them when they're looking for related products. When users search for specific products, your listings are displayed with key details such as price, images, and your store name.

Wider reach

Your products not only appear in Google Search, but also in Google Images and the Google Shopping tab. This way, users can discover your products in more places.

Targeted audience

People using Google Shopping usually already have a purchase intent. They are actively searching for a product, which means they are more likely to convert into customers.

You can create ads for products that are targeted to specific keywords, demographics, locations and even devices. This allows you to tailor your ads to the right audience at the right time.

Better product search

Visual appeal: ads in Google Shopping contain product images that increase the likelihood that customers will click through to the product detail. These images help make your products more visually appealing and increase the chances of attracting buyers.

Since your product price is displayed next to your competitors, customers can easily compare your products with others, which can increase transparency and trust in your brand.

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Products with reviews instantly stand out among the competition, making it all the more likely that a customer will choose one that includes reviews.

Cost-effective advertising

In Google Shopping, you only pay when someone clicks on your product. This can be more cost-effective than other types of ads, especially because it targets shoppers with the goal of making a purchase.

You can control your daily budget, allowing you to scale your campaigns according to your business needs and campaign profitability.

Access to Google's huge customer base

Google has billions of active users every day, and many of them turn to Google Shopping to make purchases. By using Google Shopping, you're joining this huge customer base.

Enhanced product data

Filling in detailed product information (such as descriptions, pricing, availability, and more) will ensure that your listings are fully optimized, which can improve visibility and relevancy in search results.

Analytics and statistics

Google Shopping provides extensive analytics that can help you track the performance of your campaigns. You can monitor key metrics such as impressions, clicks, conversions and sales. This allows you to optimize your strategy over time, ensuring that you get the best ROI.

Optimisation for mobile devices

Google Shopping ads are optimised for mobile devices, which is key given that many customers shop on their phones. Your product listings will display seamlessly on mobile devices, helping you capture a larger segment of mobile shoppers.

Integration of product reviews

Positive product reviews can be displayed next to your products, which can help build trust and credibility. Since consumers often rely on reviews before making a purchase, this can significantly increase the chances of conversion. This is also the basic idea behind the Rewora tool.

Cross-Selling and Upselling

Google Shopping Ads can help promote related products or packages, making it easier to resell or cross-sell products to your customers. This is especially useful if you want to increase average order value.

Google Shopping and view product reviews from the tool Rewora can be a game changer for your business, helping you reach more qualified buyers, increase your brand visibility and provide a better shopping experience.

Combining paid ads with organic Google search results means more customers who are ready to buy can discover your products. By optimising your product channel and campaigns, you can achieve a solid return on investment (ROI).

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Andrea Vargová
Andrea Vargová
Revenue e-commerce consultant
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