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Why should your website have a Q&A section?

Andrea Vargová Jan. 17, 2025

Today, as customers are more demanding and expect instant answers to their questions, the helpdesk is becoming an invaluable tool for any business. Not only does it improve the customer experience, but it can also significantly impact your business results. But why is the helpdesk so important? Let's take a look at it.

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Build trust and become an authority in your field

Having a helpdesk on the site means that you are ready to help your customers solve their problems. When visitors see that you are willing to provide helpful advice and answers to their questions, they build trust in your brand. The advice centre is a great place to showcase your expertise and demonstrate that you understand their needs.

Shorten the customer decision-making process

Customers are often hesitant to buy because of a lack of information. If you provide them with clear answers through the advice section, you will help them overcome their doubts. Answers to frequently asked questions or detailed guides can be the differentiating factor that convinces a customer to buy from you.

Improve your online visibility (SEO)

Any quality content on your site, including articles and advice questions, can be optimized for the keywords your customers are searching for. Search engines favour sites with useful and relevant content, which means an advisory can increase your chances of appearing in search results. The result is not only more traffic, but also more interest in your products or services.

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Increase customer engagement

The advice centre is not just a source of information - it can also be an interactive space where customers feel listened to. Widgets, such as those from Rewora, allow customers to ask questions or actively respond to the content provided. This type of engagement helps build long-term relationships with customers and increases customer loyalty.

Drive sales and reduce abandonment rates

Customers who get the answers they need quickly and efficiently are less likely to leave your site. The Advice Center serves as a handy tool to overcome their hesitation, making them more likely to complete their purchase.

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Leverage content generated by engaged customers to boost your SEO. At the same time, you only need to answer the same question 1 time, saving your resources.

How to do it?

Rewora offers simple and intuitive solutions to integrate the waiting room via GTM or customized integrations. This tool allows you to not only provide relevant content, but also actively engage customers and monitor their feedback.

Want to take your website to the next level? Find out more at rewora.com and start building a consultancy that not only helps, but also sells.

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Andrea Vargová
Andrea Vargová
Revenue e-commerce consultant
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